Case 06 · Segmentation · Retention
Customer Retention Model
A customer retention model in Python that segments the customer base and powers targeted marketing and retention campaigns, with segmentation logic transparent enough for marketing leaders to use directly.
PythonSQLSnowflake
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Why it mattered
Why it mattered
The business needed sharper customer segmentation to support targeted marketing and retention strategies.
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What I built
What I built
A customer retention model in Python that segments the base and supports personalized marketing and retention campaigns.
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How leaders use it
How leaders use it
Powers more targeted retention initiatives and personalized offers, with segmentation logic transparent enough for marketing leaders to use directly.
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PythonSQLSnowflake