AI · LLM · AWS
Enterprise AI Intelligence Layer
Helped design and ship a live analytics assistant — compressing exec time-to-insight from hours to minutes.
Director, Ticket Strategy and Data Analytics — Brooklyn Sports & Entertainment
Pranav Gupta
Analytics leader at the intersection of data, strategy, and revenue.
Leading data and analytics across the Brooklyn Nets, New York Liberty, Barclays Center, and Long Island Nets.
- MS, Duke Fuqua
- AWS Certified Solutions Architect
- SBJ Leaders Club
About
- Director, BKSE
- 4 properties · NBA · WNBA · NBA G League · Arena
- New York City
I lead data and analytics for Brooklyn Sports & Entertainment, where my team supports decision-making across four properties — the Brooklyn Nets, New York Liberty, Barclays Center, and Long Island Nets. My work spans analytics strategy, governance, executive reporting, and the platforms and models that power commercial decisions across ticketing, sales, finance, sponsorships, hospitality, and marketing.
I'm a builder as much as a strategist. I've led work on a broker identification methodology, predictive staffing and rep scoring models, customer retention models, and forecasting systems, and contributed to an enterprise AI intelligence layer on AWS and Snowflake and BKSE's Snowflake migration — translating each one into something leaders can act on.
Expertise
What I work on
- Analytics strategy and roadmap
- Revenue and ticket strategy
- Executive reporting and decision support
- Sales performance and pricing analytics
- Customer retention and segmentation
- Forecasting and demand planning
- Analytics governance and data products
Tools
- Python
- SQL
- R
- Snowflake
- AWS
- Tableau
- dbt
- FastAPI
- Git
- Linux
Leadership
- Cross-functional stakeholder management
- Executive communication
- Team development
- Translating technical work for commercial leaders
- Data product development end-to-end
Selected Work
Six examples of analytics systems built for commercial decision-making.
Performance · Python · Tableau
Sales Rep Scoring Model
A goal-relative model that lets leaders compare reps fairly across departments and refresh coaching conversations.
Sales Enablement · Tableau
Tableau for Reps
Pacing, inventory, and gap-to-goal dashboards that strengthened a data-driven selling culture.
Revenue Protection · Salesforce · SQL
Broker Identification Methodology
BKSE's first broker detection framework — presented to senior leaders and 300+ industry pros on the Russell-Scibiti call.
Forecasting · Python
Rep ROI / Predictive Staffing
A multi-iteration staffing and ROI model that helps leaders right-size teams across departments.
Segmentation · Python
Customer Retention Model
Retention segmentation that powers more targeted marketing and personalized offers.
Career Highlights
A selection of the work and credentials that anchor what I do.
Duke MSQM
Fuqua School of Business · Business Analytics & Finance
AWS Certified Solutions Architect
SBJ Leaders Club
Director, BKSE
Brooklyn Nets · NY Liberty · Barclays Center · LI Nets
Russell-Scibiti Call
Presented BKSE's broker identification methodology to 300+ sports industry professionals as a best-practice example of analytics-driven ticketing policy.
Executive Analytics Rhythm
Launched a bi-weekly executive analytics brief that centralizes insights and accelerates commercial decisions across leadership.
Resume
A current PDF version of my resume covering my work in sports and entertainment analytics, cloud and data engineering, and earlier roles in consulting and business development.
Get in touch
For role conversations, collaborations, or general inquiries, send a short note describing what you'd like to discuss. I read every message and reply when I have something useful to say.
LinkedIn: linkedin.com/in/pranav-gupta-nyc
(Email kept private; routed via form.)